Pantone Color Of The Year 2024 Fashion Week. A palette of colour where our unfettered desire for freedom and authenticity sets the rules for personal style without limits. The brand's group of color analysts selects a shade that sums.
Leatrice eiseman, executive director of pantone color institute, notes that yellow induces a playful mood, which explains smiley faces. Bold and vibrant colors like bright orange, lively green, and vibrant blue will also play a significant role in the fashion year 2024.